"red dot award communication design 2008"

For their appearance at the fair Light+Building 2008 in Frankfurt am Main Hager were awarded the “red dot design award”, a coveted award for outstandingly good design achievements. And, as they say, all good things come in threes: The presentation at the Fair also won them the "iF communication design award" from International Forum Design Hannover, and in the category of "World of Events – Temporary Architecture" they also scooped the "DP3D Goldene Flamme" design award, with the accolade of "Outstanding Performance". One particular feature of the new fair stand is the complete absence of the usual two-dimensional fair placards in favour of three-dimensional "presentation islands", which really help promote communication. It is to them that the Hager Stand owes its "airy" and transparent character. The presentation islands make the stand more welcoming to visitors, because they now find themselves standing directly opposite the Hager staff for discussions, another way which the smart stand concept helps promote a closer relationship with the customer.

Design at Hager goes well beyond purely the product design. It extends to every sector of the company which maintains effective communications both inwards and outwards, it includes the architecture of Hager buildings all over the world, and it also involves appearance at trade fairs, publicity and advertisements, and the Internet presence as well.